Bold design meets responsive mega e-commerce solution.
Emerson Knives was founded in 1996 in Torrance, California by Ernest and Mary Emerson with the goal of manufacturing custom knives on a larger scale than any other custom knife maker was capable of. 20 years later Emerson Knives is among the top custom knife manufacturers world wide.
In May of 2013 the Emerson CQC-7 knife carried by the Navy Seal who served as point man on the mission to capture Osama Bin Laden auctioned off for charity for $25,000.00.
Emerson Knives caters to a very unique demographic and offers a wide range of products. They needed a website that could display their beautifully hand crafted knives that would also serve as an online store to sell a variety of different products as well. From knives to apparel to digital downloads. Emerson Knives also needed an area for their dealers and affiliates to download and purchase materials as well as apply for dealership licensing.
Web Services Provided
- Website Design
- Custom web programing development project management
- Responsive e-commerce store and checkout consultation
- Custom extended e-commerce functionality training and project management
- Newsletter email collection
- Sales landing pages
- Custom e-commerce landing pages
- Digital download purchases
- Digital and Social Commerce Marketing Consultation
- eMail marketing campaign creation and consultation
Created a web presence that features bold colors and clean product displays. Designed and built a custom responsive e-commerce website that features individual store landing pages for their major categories of products; knives (of course), apparel and accessories. A password protected area for potential dealers to fill out a form and upload a pdf in order to apply to become an Emerson Knives authorized dealer, with approval access to a resource library for digital marketing. Incorporated dealer locator form as well as a blog. All functions are manageable by the Emerson Knives staff. Provided CMS training documentation and realtime in person training and consultation for the Emerson staff to ensure they were able to control their dynamic website with confidence.
What resulted was a solidified online presence that has lead to offline opportunities as well as a substantial increase in online retail sales. With in the first year, Emersons monthly conversions surpassed their previous yearly numbers.
* Website currently managed by third party or client.